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Be Daring. Be Bold. Be ¼ø»Æʦapp. Campaign
After years of using Making Waves, it was time to refresh the look, personality and aesthetic of the University. A brand positioning committee was established that brought together stakeholders from across the institution to determine ¼ø»Æʦapp’s brand position and promises. From there the Marketing team developed a campaign that embodied the identity developed during this discovery project.
GOALS: The Division of University Communications together with Undergraduate Admissions sought to create a campaign that reflected energy and determination of the ¼ø»Æʦapp community.
CLIENT: Division of University Communications, Undergraduate Admissions
DEPARTMENTS: Creative Services, Marketing, Video Services
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