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Broward Campuses Enrollment Digital Marketing Campaign
¼ø»Æʦapp Broward had been dealing with a loss in market share in student enrollment and needed to find a way to reach potential transfer ¼ø»Æʦapp and working professionals in Dade, Broward, and Palm Beach County. Using a $29,000 digital marketing budget the campaign managed to reach over 204,000 unique LinkedIn, Facebook, and Instagram users within the targeted audience. The campaign was also able to generate 249 leads of ¼ø»Æʦapp that expressed interest in enrollment at ¼ø»Æʦapp’s Broward campuses.
GOALS: Improve the overall brand awareness in the community with local working professionals and college transfer ¼ø»Æʦapp; generate leads that could be nurtured into actual enrolled ¼ø»Æʦapp for the Summer and Fall semesters.
CLIENT: Division of Academic Affairs, ¼ø»Æʦapp Broward Campuses
DEPARTMENTS: Creative Services, Marketing, Video Services, Web Development, Sparxoo (University Communications’ digital marketing agency)
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